Ever had a client or prospect never get back to you?
(SPECIAL NOTE: This article was written by Mr. Inside Sales, Mike Brooks. This is a heck of a good article. Visit Mike’s site at www.mrinsidesales.com for superb articles and products )
If you’re in sales, then I know it’s happened to you (or is happening with several of your clients or prospects right now).
If you have ever find yourself in a place where you’ve qualified a prospect, sent information to them on your product or service, and then find that they just won’t return your calls or emails, then I’ve got a guaranteed email that will get you a response.
“Should I Stay or Should I Go”
(Note: this email technique was one I learned last summer when I spoke at the L.A. Chapter of the AA-ISP. One of the participants shared it with us and I’ve been passing it along ever since!)
Subject of your email: “Should I stay or Should I go?”
“_________ While I’ve tried to reach you, I haven’t heard back from you and that tells me one of three things:
1) You’ve already chosen another company for this and if that’s the case please let me know so can I stop bothering you,
2) You’re still interested but haven’t had the time to get back to me yet
3) You’ve fallen and can’t get up and in that case please let me know and I’ll call 911 for you…
Please let me know which one it is because I’m starting to worry…
Thanks in advance and I look forward to hearing back from you.”
Is that great or what?? This works on so many levels including using a “Clash” song everyone can relate to in the subject line, to giving them options and an out in case they’ve decided not to work with you.
And, of course, you give people a reason to smile and that always relieves the pressure from the sales situation.
Use it this week and see for yourself how it works to get your prospects to get back with you and how it gets you deals. And then email me yourself with your results – I’d love to hear them