I recently came across a new business information site that has some terrific tools to enable lead generation….and it’s free.
The site is called BizCompare.com site consists of company profiles for more than 1.5 million U.S. businesses who are business services providers (e.g. transportation, telecom, publishing, employment services, accounting, etc.). Their audience are people who are looking for information about business services and the companies that may provide them. However, they also have over 100 industry research reports and, importantly, show lists of companies. It’s the list of companies function that I like for lead generation.
Go to this page to see a list of companies in the Medical and Science Equipment Repair industry. You’ll see that there are 3,680 companies in that industry, nationwide. This is arguably a huge number of sales prospects to work with so the site designers developed filtering tools which appear down the left navigation area. Specifically, one can narrow the search result by number of employees, annual sales volume, years in business, sales per employee and/or by state.
So, for example, if one was only interested in California based companies with over 10 years in business, the resulting list of companies narrows to 218 and they are all listed in alpha order. You have to click on each individual company name to get their detailed company profile.
For simplicity and ease of navigation, the 1.5 million companies have been organized into 19 major categories and further segmented into 108 specific industries. The quickest way to start your research is to either go to their site map and drill down by industry or use their search function and search by company name (once you are on a company profile, there are links to take you to all companies that are in the same industry).
For a sales rep or sales manager who is looking for company information for lead generation purposes, this is a site worth checking out.