This morning my message light was flashing on my phone.
There was five. Two were rotten messages from vendors and they were quickly deleted. Two were from clients. The last message went like this:
“Jim, this is Bob Smith (not his real name). My number is ________”
So there I was clutching the receiver thinking : Who is Bob? What does he want? Probably a sales rep. But it could be a prospect. Maybe it was someone who attended one of my sessions. I just sent out my newsletter, maybe it was a reader. Could be those computer guys I called a while back.
My spider senses were tingling. Only 9 words. Hmmm… I sensed it was a sales rep. But, dang, I was curious. I hemmed and hawed for about 22 seconds and then I called the number. And sure enough it was a sales rep/consultant offering up a service.
I didn’t have a need and so the conversation was short.
But that’s not the point!
The point was his message worked. It got me to return his call. That’s what a good voice mail message should do.
This message was highly effective. Nine words! Short, simple, clear, directive. It was delivered succinctly and well. And it created more that curiosity. It created uncertainty. I was uncertain about dismissing it, deleting it, or trashing it. It could have been important. It could have been a prospect; an opportunity. I did not want to risk ignoring and losing out.
5 Lessons Learned
First, the voice mail message did not try to sell me or pitch me.
Second, it did not identify the rep’s title, company or position. It gave me nothing to help me disqualify the message.
Third, it drove me mad wondering what it was about. It was like a pebble in my shoe.
Fourth, it indirectly played on one of the key motivators: fear (uncertainty).
Fifth, it got me to call back.
Nine words. So simple. So powerful. You couldn’t get much more of a basic voice mail, could you? But, sometimes in our search for good solutions we become overly complex; we out think ourselves; or we try to be too clever. Sometimes simple is the best. Try it and see. Let me know how it goes.