Here’s the bad news:The overwhelming majority of voice mails are not returned simply because they’re lousy. Period. Worse, every tele-sales rep is leaving the same tired and worn message over and over again. It is little wonder that your prospect erases your voice mail with 10-20 seconds.
Before you can leave a killer voice mail message it is important to know what prospects despise about the prospecting messages they receive. By knowing what to avoid, it is easier to craft a compelling and intriguing message. Here are the five most annoying voice mail messages.
# 1 The Vomit
The vomit message is one where the sales rep throws up virtually everything about his company, services, results, unique selling propositions, success stories- you name it – in the hope that something will ‘stick.’ Your busy prospects has neither the time nor the inclination to listen to your speech. Don’t waste your time or theirs. Stop the vomit,
#2 The Bland
The bland message is one that a rep has left for the last 23 prospects It sounds tired, fatigued and ‘read.’ It screams, “I hate doing this and what’s the point?” With over 85% of your message delivered by the tone of you voice, this message will never inspire a return call.
# 3 The Race
On the opposite end of the spectrum is the ‘race’ message where the telephone rep zips through his script. Rushed and irritated because leaving messages has not produced a single call, this sales rep is simply going through the motions and getting the task over with. Meanwhile, the prospect picks up every single annoying nuance and just as quickly deletes the message.
#4 The Cheesy
Cheesy messages use hype and exaggeration hoping to entice a return call, “Hi Amybeth, this is Jim Day calling from ABC Recruiters. Amybeth, if I could reduce turnover by 20% or more a year, would you take a moment to call me back?” Gag! While ‘benefit oriented’ cheesy messages NEVER get returned because the prospect knows perfectly well that results like that will never happen even if Jupiter is aligned with Mars. What they hear is “slick” and untrustworthy.
#5 The Incompetent
Sadly, the majority of messages are delivered incompetently due to a lack of preparation and practice. These message are filled with ‘ums…” and “ahss…”; repeated phrases; stuttering; throat clearing; disjointed thoughts; poor grammar. You get the picture.
So…are you guilty of one of leaving one of these messages?
If so, go to the “voice mail” category on this blog and get some tips on how to leave a good voice mail message.