When I first picked up Selling Fearlessly – A Master Salesman’s Secrets for the One-Call-Close Salesperson, I had my doubts.
Boy … did I call that one wrong.
Robert Terson has written one hell’uva of a good book that fits with any type of sale, simple or complex. It is chalk full of stories, examples, skills, techniques and insights on what it takes to be an effective and successful sales person. Its’ conversational style makes it easy to read and understand. I couldn’t put it down.
5 Reasons To Read this Book
There are five compelling reasons why you should read Selling Fearlessly.
First of all, it’s a damn good read. You’ll enjoy it because it flows along at nice fast pace. Bob illustrates points clearly and concisely. It’s entertaining and it’s fun. You won’t get bogged down with stuffy, high falutin’ theories.
Second, it acts as a prompt or a reminder. I was surprised (and maybe even a little embarrassed) to recognize that I had become complacent in certain areas of selling. Bob’s book was a wake-up call. It reminded me what I need to keep doing to stay at the top.
Third, the book was motivating. Bob tells good stories that make you think and evaluate; stories that make you feel good; stories that inspire you to get off the couch and do something. (My favorite was of 1992 Olympic runner Derek Anthony Redmond. I watched the video and was touched to tears).
Fourth, Selling Fearlessly is practical. It gives you specific how-to tips and techniques. Terson explains how to handle objections, how to present, how to probe, how to close; the whole gamut of skills. Valuable, usable stuff.
Finally, its real life selling. It’s not the world of perfect or theoretical. Bob tells it like it really is with no-holds barred. His humble and often humorous stories illustrate what it’s like out there. The book has a truth to it like no other. (And at less than $19/copy you can’t beat it!)
Selling Fearlessly is a book for both sales rookies and veterans alike. Rookies will see that selling is more than just showing up and delivering a pitch. Veterans will see that selling is a life long journey of learning and improving. It’s sage sales wisdom has value regardless of your years in sales or the type of product or service you sell. Get this book. Read it. And start selling like a master.