Controlling Your Sales Destiny – Tip #12: Sell Like a Champion Today

This is the final (12th)  in a series of posts about taking control of your sales destiny and achieving sales success.

Tip #12:  Sell Like A Champion Today

The Notre Dame University football team (the Fighting Irish) have a large sign posted above the doorway as they exit their dressing room onto the field.  It’s been there for years and it says, ‘Play Like a Champion Today.’  When the players leave the locker room they reach up and touch the sign to remind themselves of the spirit of the message.

Apart from all the folklore and legend behind the Irish and that little sign, the real message to the players is to play and act like a winner (champion) …despite the odds…despite what others may think…despite the record… despite adversity.

It’s a powerful thought or attitude and one that can easily apply to selling and to your sales destiny: Sell like a Champion Today.

Act Like A Winner

In other words, go out there and act like a winner (Champion) despite the odds…despite what others might think … despite your (sales) record … despite adversity.

What does this mean in day-to-day terms?  It means when you walk in the office, behave and look like a champion sales rep.  Avoid the sad sack, whoa-is-me bedraggled look of someone who is lagging behind.  Don’t drag yourself to your desk and plunk yourself down in self-defeat.  Others around see it.  Your boss sees it.  But more important your inner self sees it … and responds to it.  It senses defeat and acts accordingly.

Act like a winner, a champion.  Walk a bit quicker; with purpose.  Hold your shoulders higher.  Be conscious of your facial expressions at your desk, at meetings, at lunch … anywhere!  Think about what you say and how you say it.  Don’t be a whiner (See Tip # 1) and avoid the Dementors (See Tip # 3)

When you lose a sale don’t beat yourself up. If someone scores on the Irish, they don’t give up.  What would a champion do?  He or she would say “…okay, what am I going to do about it?” (See Tip # 2)

And sometimes it’s tough.  Sometimes holding your head high is a real battle when all you really want to do is collapse. Choose to fight it. More significantly, choose to look and behave like a champion.

Action Items

Action #1:  Create a little poster with the words “Sell Like a Champion Today.”  Post it to remind you of that attitude.

Action #2:  Before you walk in the office, put your ‘game face’ (‘selling face?’)  on and keep it on. Don’t let people see you sweat.  In other words, be conscious of your behavior: your words, actions, body language.


Controlling your sales destiny is a matter of attitude and choice.  With the right attitude you can choose to succeed.

BTW, on January 7, 2013 Notre Dame plays Alabama for the National Championship. Win or lose, you can bet the Irish will play like champions.

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