A Magic Two-sentence Email that Gets Stalled Sales Back on Track

by Chris Lytle www.max-atm.com

Here’s an interesting tip to help you get a stalled prospect back in sales motion:

When a customer didn’t call me back, I sent this e-mail:

“Cliff, I still have you on my ‘waiting for’ list of people I’m expecting to hear from. Am I still on your radar? Chris”

His response:

“You are good. Let’s talk this morning if you are available. I’m out of town but can be reached on my cell phone.”

Result: Before I could call him, he called me from the road and we scheduled our next meeting. My two-sentence e-mail worked (I believe) because I really do have a “waiting for” list and keep track of people who owe me a call, an e-mail, or a contract – and because the “radar” question lets the customer opt in or out without pressure.

The author of “The Accidental Sales Manager,” Chris Lytle, CSP, time releases immediately applicable sales advice via the MAX-ATM Automatic Training Machine website. Check it out at www.max-atm.com

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